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The
fashion and stage designer known as Erté was born in 1892 to a wealthy
family in St. Petersburg, Russia by the birth name Romain de Tirtoff (“Erté”
comes from the French pronunciation of the letters RT), and he may be
the epitome of flamboyance and longevity in the 20th century design.
From an early age, Erté did not wish to follow his father, who was an
Admiral in the Imperial Russian Navy, into the military. Erté showed an
extraordinary talent for design, creating his first costume at the age
of 5 and subsequently moving to Paris at the age of 18. There, he
found work immediately as a fashion illustrator. He learned the art of
couture with Parisian designer Paul Poiret, visualizing how clothes
could affect the look of the female body.
He was hired by the magazine Harper's Bazaar where his flamboyant
fashion designs of elaborately plumed hats and long, flowing dresses
perfectly captured the emerging design aesthetic of
the
Art Deco period. He continued
working at Harper's Bazaar for 22 years, creating over 200
magazine covers for the publication in his distinctive style. While
there, he was also approached to design stage sets and costumes for the
girls of the famous Folies-Bergère and at George White's Scandals
Club in
New York
City. He also worked in the 1920s and 1930s on film costume design at
the MGM Studios in Hollywood as well as opera and theatrical
productions, any venue where he could indulge his eye and appreciation
for exotic human forms that were scandalously costumed and exuding the
sexual power of the female body. Americans were exposed to his work
through some extravagant designs he did for productions at Radio City
Music Hall in New York. He lavishly clothed many of the most famous
women of the day in theatre, film, and politics including Lillian Gish,
Marion Davies, Mata Hari, Joan Crawford, Norma Shearer, and Anna Pavlova.
The flamboyance of Erté's designs declined in popularity with the advent
of World War II, and, after the war, citizens had more basic needs that
first needed to be fulfilled. However, Erté underwent a rebirth of
sorts in the 1960’s following a Paris exhibition of his work, and he
created important series of limited edition lithographs and sculpture
which evidenced the styles for which he had become so well known in the
20’s and 30’s. Early Erté print work in the 1970’s was produced by the
Circle Fine Art Corporation and later by Chalk & Vermilion. Erté was
productive well into his 90s, even producing new designs and graphics
just before he died in 1990 at the age of 98. His designs are in many
of the major museums of the world including the Metropolitan Museum of
Art, Museum of Modern Art, Smithsonian Institution, and the Victoria &
Albert Museum.
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